Startup Branding

Tax Squad connects taxpayers to tax professionals without stepping into a dated office.This company shows up in a race-striped Volkswagen Bug to collect, prep and submit tax documents. Lisa Cain Design created fun brand identity elements across many different channels including a custom vehicle wrap, stationery and wearables. From the clever logo with '1040' in the car body and tires to the purple and green race stripes, the brand creates a sense of speed and direction while being approachable. The implemented QR code, across board, makes accessibility fast and simple.