MUSE Gold

2020

RIDING THE TIDE - living with medical technology

Entrant

Vision Control Film and Animation

Category

Video - Medical

Client's Name

Fresenius

Country / Region

Germany

About The Entry

Fresenius is a global healthcare group offering high-quality products and services for dialysis, hospitals, and outpatient treatment. However, neither the company nor its products are the main characters of this movie. The protagonist is a dialysis patient, who, being also a passionate physicist and developer of dialysis machines, takes us with him on a special journey. He tells us his very personal story, during which, as the story develops, the benefits medical technology has for his life become more and more obvious. The movie, which has been created for medical associations aiming at promoting the value of medical technology, is designed as a short road movie in which the protagonist talks via voice-over about his life and the deeper meaning of the journey that can also be seen as a metaphor. Even though the voice-over has been scripted by an author and was not spoken by the protagonist himself, it is developed from extensive interviews with him. In that way, the story could still be told in an authentical way, based on his personal thoughts and words.

Featured Media

Credits

Author and storyteller
Juliane Helm
DoP and producer
Thomas Thoennes
Client
Rebecca Richter, Fresenius
Composer
Christoph Euler
Protagonist
Pascal Kopperschmidt
More Gold Winners
Publication
2020
2020 MUSE Creative Awards Winner - We Are Farmers®: Celebrating 90 Years e-book

Entrant

CorporateHistory.net LLC

Category

Publication - Publication / Other

Country / Region

United States

Social Media
2020
2020 MUSE Creative Awards Winner - Ask The Expert
Intuit QuickBooks

Entrant

Intuit QuickBooks

Category

Social Media - Social Media Campaign

Country / Region

United Kingdom

CSR
2020
2020 MUSE Creative Awards Winner - CalenDARE Against Plastic
ACBA-CREDIT AGRICOLE BANK

Entrant

Zuck&Berg

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

Armenia

Video
2020
2020 MUSE Creative Awards Winner - Abbott Properties Brand Video
Abbott Properties

Entrant

Design House Collective

Category

Video - Corporate

Country / Region

Canada