MUSE Gold

2020

Willis Towers Watson - A recipe for success

Entrant Company

Shoot You Ltd

Category

Video - Financial Services

Client's Name

Willis Towers Watson

Country / Region

United Kingdom

Willis Towers Watson – a global advisory, broking and solutions company – commissioned Shoot You to create an informative animation to promote their new Diversified Growth Fund to clients. Our challenge was to create a story that brought fun, colour and interest, while ensuring the key financial messages were communicated.

To engage the audience, we used the analogy of a healthy meal to describe how Willis Towers travels the globe to provide the very best ingredients, which can be combined to create a robust investment portfolio.

We developed an original 2D and 3D character-led animation to bring the story to life, supported by a voice-over and music track. The animation was launched on Willis Towers’ website and social media channels, generating numerous leads for the company. This animation also established a corporate visual style for Willis Towers, and we have since produced additional animations based on the brand characteristics we developed.

Credits

Producer/Shoot You Ltd
Ollie Trimble
Animator/Shoot You Ltd
Marta Lemos
Animator/Shoot You Ltd
Anna Molnar
More Gold Winners
Website
2020
MUSE Advertising Awards - Zue Botanicals - Pro Latina Beauty Brand USA

Entrant Company

Nocave Media

Category

Website - E-Commerce

Country / Region

United States

Video
2020
MUSE Advertising Awards - Surprisingly Simple Home Loans

Entrant Company

FIRME Agency

Category

Video - Financial Services

Country / Region

Australia

Social Media
2020
MUSE Advertising Awards - Stop the Spread
The Partnership for New York City

Entrant Company

DeVito/Verdi

Category

Social Media - Social Media Campaign

Country / Region

United States

Video
2020
MUSE Advertising Awards - The Final Bell
Matson Money

Entrant Company

Design House Collective Inc.

Category

Video - Financial Services

Country / Region

Canada