2020
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Per La Mente — (for the mind in Italian)— presented by Fernet-Branca, chronicles the world of creative experiences in food and culture. This episode titled "Family Heritage," is a celebration of food and drink that binds craft with tradition. The Branca family in a rare interview explores how their cultural heritage ties into their famous liqueur's recipe.
Their success story of a multi-generational business is supported by several modern family run food establishments that specialize in everything from pasta to cocoa. These diverse families take pride in their craft based on the principles built by their ancestors, passing along to their next of kin the trades, recipes and taste as part of an ancestral legacy.
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DeVito/Verdi
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Audio - Radio AD
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United States
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Unfussy
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Integrated Marketing - Company Branding
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Canada
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Imarc
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Website - Business to Business
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United States
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Environmental PR Group
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Social Media - Consumer Engagement Campaign
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United States