2020
The Spoiler Billboard
Entrant
Miami Ad School
Category
Outdoor Advertising - Outdoor Campaign
Client's Name
Netflix
Country / Region
Germany
Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show.
Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.
Credits
Entrant
Miami Ad School
Category
Student Submission - Other
Country / Region
United States
Entrant
The Fource Group
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
C-4 Analytics
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant
Design House Collective Inc.
Category
Video - Financial Services
Country / Region
Canada