2020

Compulsive Assistance

Entrant Company

Miami Ad School

Category

Student Submission - Other

Client's Name

IOCDF

Country / Region

United States

“I'm so OCD!”

It’s a common phrase used today to describe anything from being neat freaks to being detail-oriented to being quirky. But the truth is that OCD is a real mental illness that intrudes on the lives of its sufferers. Every time we use the term lightly, we make it harder for actual sufferers to seek help.

To help raise awareness and break stigma during International OCD Awareness Week, the International OCD Foundation will partner with Amazon to give Alexa OCD traits.