MUSE Gold

2020

Northwell Health - Together We Well,

Entrant Company

StrawberryFrog

Category

Audio - Radio AD

Client's Name

Northwell Health

Country / Region

United States

Michael J. Dowling is the CEO of Northwell Health -- New York State’s largest health care system and non-profit employer. At the height of the COVID-19 pandemic, Mr. Dowling continued to lead with a steady, calm hand as New Yorkers faced down the coronavirus. Dowling provided his voice over for this radio ad, acknowledging the hard work of New York citizens and community members in partnership with Northwell Health workers on the front lines of the COVID-19 battle. Going a step further, Northwell, via Mr. Dowling, offers the provocation to listeners: What if the coronavirus not only brought us together in the fight, but made us better and stronger together, and more mindful of our own role in our health?

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