2020

11 YORKVILLE CONDOS TORONTO

Entrant

BINYAN STUDIOS

Category

Experiential & Immersive - Live Experiences

Client's Name

RIOCAN LIVING

Country / Region

Australia

Gallery

MUSE Creative Awards Winner – 11 YORKVILLE CONDOS TORONTO by BINYAN STUDIOS (Image 1)

MUSE Creative Awards Winner – 11 YORKVILLE CONDOS TORONTO by BINYAN STUDIOS (Image 2)

MUSE Creative Awards Winner – 11 YORKVILLE CONDOS TORONTO by BINYAN STUDIOS (Image 3)

MUSE Creative Awards Winner – 11 YORKVILLE CONDOS TORONTO by BINYAN STUDIOS (Image 4)

About The Entry

BINYAN designed and produced an immersive experience to showcase a yet to be built property, 11 Yorkville, luxury condos in Toronto.
This experience lives inside a light-tight 4 x 3 m room, at the display suite of the new property development site. It has 3 wall projectors and a 5.1 stereo.
The resulting work uses shards of glass, borrowed from the tower, as a visual motif to reflect the world and offer a glimpse into a life offered to the residents.
The brief was to WOW viewers...