2026

Wake Up with CrAIg

Entrant

Critical Mass

Category

Advertising - Advertising Campaign

Client's Name

AT&T Business

Country / Region

Canada

Gallery

MUSE Creative Awards Winner – Wake Up with CrAIg by Critical Mass (Image 1)

MUSE Creative Awards Winner – Wake Up with CrAIg by Critical Mass (Image 2)

MUSE Creative Awards Winner – Wake Up with CrAIg by Critical Mass (Image 3)

About The Entry

Last year, we learned how to get Small Business Owners to consider AT&T Business: abandon B2B conventions and treat them like humans. Leading with empathy and culture, were united the beloved, but dysfunctional, cast from The Office to show if we can help them launch a business, we can help anyone. This year, we’ve built on the story by showcasing a year in the life of a new Small Business Owner who’s launching a business with a connectivity-dependent, AI alarm clock at the center of the action.

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Marketing & Promotional

2026