MUSE Gold

2026

CLOSE FLOW — ART EXHIBITION

Entrant

C.L.A.P. US LLC

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

ROCA Beijing Gallery

Country / Region

United States

In a modern consumer society, commodification and marketization constantly shape our lifestyles, values, and social relations. Consumers' identities are defined by the goods they own, and our desires become increasingly inflated in this commoditized environment. So, where is the authentic self? As Jean Baudrillard pointed out in his book "The Consumer Society" (French: La société de consommation), consumption is no longer merely about satisfying functional needs but about constructing social relationships and personal meanings through the symbolic nature of goods. Consumption has evolved into a "performance" rather than simply an act of purchasing. Visual artist Julie Hu (Xiwen Hu) reveals the multiple facets of consumerism through various media and forms, aiming to explore and reflect on how consumer behavior affects our perception and experience. Whether addressing the excessive pursuit of luxury and medical beauty or providing critical analyses of fast fashion, the works throughout the exhibition invite the audience to contemplate deeply: What are we genuinely pursuing in this era filled with temptations and choices? Through immersive pop-up art experiences, the exhibition inspires viewers to examine consumer objects and consider the relationships between individuals and consumption, desire, and life while pondering the possibility of recovering their true selves amidst the haze of commodity symbols.

Credits

Artist
Julie Hu (Xiwen Hu)
ROCA Beijing Gallery Director
Jasmine Zhou
Chief Curator
Audrey (Xiaoran Zhu)
Curator
Nicky Meng
Art Director of C.L.A.P. US
Arlene Sun
Video
GQ Chen
Photography
Ning Sun
Visual Design
Unakoko(Jingting Wang)
Executive Producer
Dylan Deng
Music
Norton Chamberlain
Digital Visual Design
SLO.syx
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