When Jump Rope Went Pro: 2025 World Championships

Jump rope is a globally popular sport with strong health benefits and massive youth participation. In China alone, over 30 million children and teenagers regularly take part. Despite its scale, the category lacked professional equipment and a clear performance leader.
361° Kids identified this gap and introduced the world’s first professional jump rope shoe, using elite competition to redefine jump rope as a performance-driven sports category.
The product launched at the 2025 World Jump Rope Championships in Japan, where 361° became the official equipment sponsor of the Chinese National Team and activated the global campaign #GlobalJumpTogether, engaging athletes and creators worldwide.
Powered by professional footwear, the Chinese team won 70 gold medals, broke 15 world records, and achieved milestone breakthroughs. The campaign generated 370+ million impressions, drove strong sales growth, and established 361° as the category leader in professional jump rope footwear.