2026

How Do You Pronounce Your Name?

Entrant

Yinxue (Lucy) Zou

Category

Event - Cultural

Client's Name

Boston University

Country / Region

United States

Gallery

MUSE Creative Awards Winner – How Do You Pronounce Your Name? by Yinxue (Lucy) Zou (Image 1)

MUSE Creative Awards Winner – How Do You Pronounce Your Name? by Yinxue (Lucy) Zou (Image 2)

MUSE Creative Awards Winner – How Do You Pronounce Your Name? by Yinxue (Lucy) Zou (Image 3)

About The Entry

In this design, I am trying to convey a sense of “audio pollution” along with the hidden emotional struggles and frustrations that non-native English speakers undergo during assimilation. The image in the center is a metaphor for the emotional and physical energy spent listening to your own voice in a loop over and over again to sound like someone else. The main bold headline presents a social justice argument that asks the audience to participate in the change by pronouncing the names of others correctly out of respect for their cultural identities and to make society a more equitable place for everyone.

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Corporate Identity

2026