Taiji IPs: Tai Xiaobai&Ji Xiaohei

1. Design Positioning and Core Concept This IP is a custom character exclusive to China National Pharmaceutical Group Taiji. It is based on the core cultural symbol of Taiji and deeply integrates the Fuling regional cultural landmark — the stone fish element from the Baizheliang Underwater Museum. It combines traditional Taiji philosophy, Fuling’s thousand-year cultural heritage, and the core of the China National Pharmaceutical Group Taiji brand, creating a unique visual symbol that has both deep cultural roots and is suitable for new media communication. The overall design focuses on two key themes: harmony of Yin and Yang, and using herbs to help the world. 2. Design Concept and Element Origins 1. Main Base: The character itself is modeled on the Baizheliang stone fish, with its head shaped according to the outlines of the Taiji Yin-Yang symbol, and the primary colors being the classic Taiji black and white. 2. Special Accessory Design: The back of the head features two sets of elements — herbs and flowers — inspired by the grass and lotus held in the mouths of the twin stone fish in the Baizheliang underwater site. This design both recreates the ancient stone-carving heritage to honor local history and culture, and concretely interprets the brand’s philosophy, highlighting China National Pharmaceutical Group Taiji’s commitment to natural sourcing and helping the people, firmly anchoring the regional cultural features of Fuling and creating a distinctive visual identity. 3. Cultural Meaning of the Taiji Symbol and Brand Fit The Taiji symbol (Yin-Yang fish) is a hallmark of traditional Chinese philosophy. Yin and Yang embrace and generate each other, with black and white interdependent. Yin contains Yang, Yang hides Yin, representing the unity of opposites and cyclical nature of all things, embodying the laws of balance and endless life, reflecting the Eastern wisdom of harmony, inclusiveness, and the dynamic balance between motion and stillness. In Traditional Chinese Medicine, the human body is like a miniature universe; harmony of Yin and Yang ensures health, while imbalance brings all kinds of disease. By incorporating the Taiji symbol into the IP design, it directly aligns with the