Google Cloud Next 2025

When the future of cloud technology takes center stage, Google Cloud turns to GPJ to bring it to life. Building on our multi-year partnership, we once again teamed up with Google Cloud to deliver its largest global experience—Next 2025—welcoming over 32,000 attendees from around the world to Las Vegas for three unforgettable days of innovation, inspiration, and momentum.
Set inside a reimagined “Cloud City,” every square foot of the experience was designed to connect people to possibility. From immersive product demos to meaningful networking spaces, surprise brand moments to jam-packed sessions, the event was designed to showcase how AI is reshaping the world—right now, in real-time. To kick off the week, GPJ delivered a high-impact Day 0 event at Sphere, Las Vegas’ most iconic new venue. The invite-only moment was nothing short of spectacular. Google Cloud CEO Thomas Kurian and Alphabet CEO Sundar Pichai introduced an AI-driven reimagining of The Wizard of Oz, setting the tone for what’s next in creative tech storytelling and reinforcing Google Cloud’s leadership in the space. At Mandalay Bay, GPJ brought together strategy, design, content, and production to realize a unified experience vision for the event. Central to this was a tailored three-phase journey: Imagine, Learn, Build. This progression guided attendees through the lifecycle of AI engagement—moving from a bold vision, to a deeper understanding, and ultimately resulting in co-creation. The framework shaped every aspect of the experience, from narrative and spatial design to programming tailored for diverse audiences.
Our team transformed a complex campus into an intuitive, brand-forward environment that reflected the magic and clarity of Google Cloud. Whether it was directional maps styled as transit lines, brand ambassadors acting as live wayfinding, or creative that balanced scale with simplicity, every detail was considered and aligned with the broader story.
The result? A best-in-class brand experience that made AI feel less like a mystery and more like a movement. Together with Google Cloud, we showed the world what’s possible when technology and imagination meet—and how experience can make it real.