2025
Lai Ba
Entrant Company
Purple Brain
Category
Video - Tourism
Client's Name
Saudi Tourism Authority
Country / Region
Saudi Arabia
"Lai ba " campaign is set to solidify Saudi Arabia's position as a premier destination for Chinese leisure travelers. This campaign continues to unveil the Kingdom's seven wonders, emphasizing its rich cultural heritage and innovative future.
The film’s focus is to captivate and inspire the Chinese audience, encouraging them to see Saudi Arabia as a destination that offers unique, culturally rich, and unforgettable travel experiences. By tapping into the specific interests and values of Chinese leisure travelers, the campaign aims to boost visitation rates and foster a deeper cultural exchange between Saudi Arabia and China.
Credits
Entrant Company
NBCUniversal
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
Ragdoll
Category
Video - Trailers
Country / Region
Norway
Entrant Company
Action Media Production
Category
Branded Content - Products & Services
Country / Region
United Arab Emirates
Entrant Company
Later
Category
Social Media - Celebrity & Influencer
Country / Region
United States