2025
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The aim for this film was to create a hero video that will form the centerpiece of a marketing campaign aimed at raising awareness and generating ticket sales for the FIFA Club World Cup.
This film captures the global passion for football, with Jeddah as its vibrant hub. It builds excitement by mirroring fan and player rituals, highlighting Saudi enthusiasm and the shared devotion that unites football lovers everywhere.
Like football welcomes people from all walks of life, Saudi Arabia is continuing to openly inviting everyone to Jeddah, especially now for the FIFA Club World Cup™
Credits
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Mason Interactive
Category
Video - Experimental
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United States
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Anatomy: The Internal UCHealth Agency
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Experiential & Immersive - Live Experiences
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United States
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NBCUniversal
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Social Media - Diversity / Equity / Inclusion
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United States
Entrant Company
NBCUniversal
Category
Video - TV Ad Campaign
Country / Region
United States