2025
Entrant Company
Category
Client's Name
Country / Region
Chicas Divertidas x DreamCon 2025: Chicas Hottie World Activation
At the intersection of tequila, fandom, and femme-forward fantasy, Chicas Hottie World came to life as an immersive, anime-inspired world of bold branding and curated chaos. Set inside DreamCon 2025, the activation transformed Chicas Divertidas—Megan Thee Stallion’s unapologetic tequila brand—into a full-blown cultural moment. Guests stepped into a pastel dreamscape with interactive elements like a DJ-curated soundtrack, digital trading cards, cheeky cocktails, and the viral Plushie Photo Booth. Designed to spark organic content and own the convention’s most photogenic space, the activation drew thousands, serving over 2,400 cocktails and generating real-time social buzz. More than a booth—it was a vibe that honored femme fandom with flavor and flair.
Credits
Entrant Company
Lure Digital
Category
Video - TV Ad Campaign
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
Shan Wei
Category
Mobile App - Sustainability & Environment
Country / Region
United States
Entrant Company
Mirrored Media & Avra Entertainment
Category
Social Media - Activism (NEW)
Country / Region
United States