Behind Every Great Community, Is A Great Bank

Our creative partnership with Montecito Bank & Trust began with the launch of our 2019 commercials and has been a remarkable journey, marked by innovation and a deep commitment to our shared community. Over the years, we've collaborated on three impactful, lasting commercial campaigns that reflect Montecito Bank's dedication to making the Central Coast a better place to live and work. For the latest campaign, we created five :30 customer story commercials and one :30 community commitment branded spot that show why Montecito Bank & Trust is the embodiment of an exemplary community bank. Focusing on community staples like the Santa Barbara Botanic Garden while commending innovative businesses like Brighten Solar and showcasing their dedication to nonprofits like Pacific Pride Foundation, these spots dive deeply into Montecito Bank's commitment to Santa Barbara County. Filmed with intention in showcasing bankers side by side with community members, the subjects featured in these spots are familiar to the county and reflect Lure's commitment to our hometown.