Never Think about Tax Again

When NZ startup Hnry came to us, they wanted to totally change the game for sole traders in Australia. Their mission? To make tax easy, fast, and stress-free. And that’s exactly what we showed in our fun, upbeat campaign.
From designers to tradies – and even a quick pitstop at a traditional accountant – this campaign takes us on a journey where we explore the possibilities of a truly admin-free existence for sole traders.
This campaign helped launch Hnry into the Aussie market, giving them the boost they needed to become the go-to for sole trader tax. With a mix of humor, relatable characters, and clever visuals, we helped Hnry stand out and establish themselves as the leader in the space. Tax doesn’t have to be hard – with Hnry, it’s done.