MUSE Platinum

2025

2025 Beigang Lantern Festival

Entrant Company

JIAJIAFU Integrated Marketing Communication Co.

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

The inspiration for this lantern festival was drawn from Taiwan’s Mazu faith and the 400-year cultural heritage of Beigang, combined with a global sustainability mindset to showcase a fusion of tradition and the future. "Glittering" symbolized the dynamic shimmer of light dancing on water, evoking a sense of stability and reflection; "Procession" represented the pilgrimage of faith and cultural inheritance, uniting people's respect for history with their visions of the future in the interplay of time and space. Through lantern art and innovative lighting technology, the event conveyed local elegance and international perspectives, bringing forth a fresh new look for Taiwan's lantern festivals.
"Glittering Procession" deeply combined traditional lantern craftsmanship with modern art installations to create a multi-layered visual feast and immersive experience. The event invited more than thirty groups of artists from Taiwan and abroad, as well as local artisans, who used light sculpture projections and interactive installations to infuse the cultural landscape of Yunlin and Beigang into the performances. From ancient faith and distinctive industries to natural scenery, the diverse characteristics were all expressed through changes in lighting and rhythmic transitions.

More Platinum Winners
Video
2025
2025 MUSE Creative Awards Winner - Here A Life We Build (Life Enhanced)
National Housing Company (NHC)

Entrant Company

35MM Media Production

Category

Video - TV Ad Campaign

Country / Region

Saudi Arabia

Branded Content
2025
2025 MUSE Creative Awards Winner - Coach: Self-Expression Through Gaming

Entrant Company

Coach

Category

Branded Content - Game / Application

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - BERNER Brand Launch Events

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - Roadshow

Country / Region

Germany

Video
2025
2025 MUSE Creative Awards Winner - Magic Mixies Pixlings

Entrant Company

Eric Tom & Bruce

Category

Video - Children

Country / Region

Australia