All Mos Save Lives

This Movember, we set out to eliminate ‘no mo FOMO’, raising awareness for the charity’s annual mo growing challenge by celebrating the lifesaving power of all mos - from patchy beginnings to glorious bushy taches. A departure from Movember’s usual style, the idea formed from research showing that more than one in three Brits saw not being able to grow a moustache as the biggest barrier to fundraising. We appointed a diverse cast of celebrities at all mo-growing stages and abilities, including Mental Health Ambassador, Dr Alex George, Sunday Brunch presenter, Simon Rimmer and ex-Rugby Player, Ugo Monye.n/a