Vytala | Corporate | Brand Identity

Vytala, a food-tech start-up, needed a brand identity as transformative as their mission: to help patients with malabsorption thrive. Their groundbreaking lipid technology enables healthy weight gain, and this dynamic new brand bridges their innovative solutions with the patients who need them most.

At the heart of the brand is the Vytala logo—designed to symbolize progress and innovation. The flower icon nestled within the “V” draws inspiration from micelle-like structures, the core of their lipid technology. It also evokes a potted plant, nodding to their plant-based process and commitment to health and vitality. Paired with sleek, custom letterforms, the logo artfully combines science, innovation, and human connection, embodying Vytala’s mission to empower patients on their journey to wellness.

But branding goes beyond a logo. To ensure consistency and clarity, we developed a straightforward playbook that captures the brand’s voice, visuals, and values—ensuring that everything Vytala creates looks and feels unmistakably like Vytala.

This isn’t just a logo or a design—it’s a visual identity that redefines what it means to care for patients with malabsorption and paves the way for the future of malnutrition care.