MUSE Platinum

2025

Caught in the Crossfire

Entrant Company

Relative Scale

Category

Experiential & Immersive - Exhibition Experience

Client's Name

Beyond the Battle Museum

Country / Region

United States

The town of Gettysburg and the people who lived there before, during, and after the Civil War are often overshadowed by the notorious battle that took place at its crossroads. In an effort to preserve and share the stories of the community, the Beyond the Battle Museum provides visitors the opportunity to experience significant moments in the town’s history from the perspective of those who lived through them. The Caught in the Crossfire immersive experience is recognized as the museum’s signature exhibit. Visitors gather inside a fully-enclosed, reconstructed farmhouse where they can experience the Battle of Gettysburg from the perspective of one local family. A powerful 11.2 audio mix, choreographed with rattling floorboards and lighting effects, takes visitors on a multi-sensory journey. As visitors enter the space, they hear the family members seeking safety in the cellar below as sounds of the approaching battle slowly build outside. The chaos grows and intensifies as the battle reaches the town, allowing visitors to see, hear, and feel what it was like for the citizens of Gettysburg to be overrun by invading forces.

More Platinum Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - The Percy Jackson Experience at San Diego Comic-Con

Entrant Company

15|40 Productions

Category

Experiential & Immersive - Brand Engagement Event

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Gartner Maverick Spaceliner Activation - New Realities

Entrant Company

InVision Communications

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Texas Dairy Queen Legendary Heat
Texas Dairy Queen Operator's Council

Entrant Company

The LOOMIS Agency

Category

Video - TV Ad

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - YouTube Festival 2024
Google Germany

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Event - Conference / Convention

Country / Region

Germany