Magic Mixies Pixlings

There's a magical time of day when the light is just right—everything is still perfectly visible, but the light is low enough for a bedroom to sparkle and shine beautifully. It's a dreamlike space, almost suspended between imagination and reality. This is the essence we were tasked to capture when approached by Moose Toys for their new Pixlings TVC. We sought to blend elements of a contemporary bedroom with a surreal, magical world where dreams come true. With an expansive set build, Pixlings puppeteers, camera robots and a doll stylist, we knew it was all about the small details when it came to brining the magic of Moose Toys' Pixlings to life! We focused on ensuring we recreated how magical the experience of playing with Pixlings is, with plenty of sparkles, glitter and colour. This campaign included a 30” hero TVC with 6”, 10”, 15” and 20” cutdowns and multiple resizes, allowing for global digital, broadcast and cinema usage.