MUSE Gold

2025

The Well Family

Entrant Company

Swinburne Living Lab

Category

Video - Animation

Client's Name

Health Ability

Country / Region

Australia

Health Ability asked the Swinburne Living Lab to promote their broad service offering to clients (babies to seniors).

Meet the Well family. Animated stories showcase their journey towards better lives through health Ability’s services.

Our creative endeavour sought to artfully communicate the holistic and welcoming nature that permeates their process. The movement is fluid and dynamic, mimicking the ebb and flow of nature itself. Scenes are shot organically in one continuous move. With an aura of warmth, the design was constructed to envelop viewers in a comforting and inviting atmosphere.

Credits

Art Director / Animator
Cam Macaboo
Lead researcher
Sonja Pedell
Mix / Sound
Stanislav Kolesnikov
Voice over
Candice Deville
More Gold Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Vodafone Partner Convention 2025 – GO TEAM RED

Entrant Company

insglück Gesellschaft für Markeninszenierung mbH

Category

Experiential & Immersive - Community

Country / Region

Germany

Mobile App
2025
2025 MUSE Creative Awards Winner - Mia
Mia

Entrant Company

iFLYTEK CO.LTD.

Category

Mobile App - Entertainment

Country / Region

China

Mobile App
2025
2025 MUSE Creative Awards Winner - Persona AI
University of Southern California

Entrant Company

Meijie Hu

Category

Mobile App - Productivity

Country / Region

United States

Video
2025
2025 MUSE Creative Awards Winner - Lumi's foster mom teaches her that humans can be kind

Entrant Company

The Humane Society of the United States

Category

Video - Nonprofit

Country / Region

United States