The Future Is Digital Clothing

Republirepubliqe is the world’s first digital-only luxury fashion brand that can be worn in virtual realities. Taking the lead in addressing the detrimental and irreparable climate crisis caused by our fast fashion culture, republiqe is an innovative solution to fashion’s environmental footprint with an eco-friendly digital wardrobe!

The first collection comprises 22 digital garments which includes outerwear, tops, trousers, dresses and more. The essence of the collection captures the spirit of the Gen Z activists - bold, outspoken and passionate, whilst fusing a blend of rebellious sophistication from the early 90s. A softer colour palette such as purist blue, mellow yellow and cassis creates the perfect balance to the slightly darker undertones of the designs. Uniquely hand drawn imagery and typography encapsulates the brand’s signature print which are produced by a group of in-house illustrators. Exploring digital textiles allows the brand to fabricate an ingenious collection that is beyond the concept of using traditional clothing materials.

Online shopping on republiqe’s website offers a flawless user journey through an intuitive and personalised digital experience that is exceptionally visual. A wide selection of product curation and a shoppable interactive platform is here to delight fashion enthusiasts. Consumers can embrace individuality from the different looks presented as they select an outfit of their choice. Afterwhich the in-house 3D designers will digitally fit the garment onto the photo uploaded by the shopper. The final outcome of the product will be ready within hours for sharing on social media.

republiqe’s core value strives to eliminate pressing issues such as unethical production practices in developing nations, air pollution caused through transportation and limited size options, while taking an important step to reinvent and educate the fashion industry to adopt a more mindful and sustainable consumption behaviour. The boundless creative opportunities mixed with a tech driven approach to every element of the brand’s design and supply chain, ultimately ensures a fully sustainable and ethically produced set of digital garments.