MUSE Platinum

2020

The Sounds of Chicago

Entrant Company

Culture Trip

Category

Video - Animation

Client's Name

Culture Trip

Country / Region

United Kingdom

Our brief was to create an
animated film about Chicago! Chicago is famous for it's music, so we pitched an idea to create a film that would take the audience on a journey through the decades and genres of music in Chicago. Chicago has always been a home to many musicians who brought their own music flow to the 'Windy City'. The blues & jazz of Muddy Waters, Nat King Cole and Louis Armstrong influenced Curtis Mayfield and Herbie Hancock, Chicago house and quirky hip hop such as Chance the Rapper or Kanye West and juke music that would evolve into footwork. During the political movements of the sixties we also see psychedelic rock, post- and hardcore punk becoming increasingly popular in Chicago as a Midwestern staple of a wide variety of music. Our intention was to visualise the history of music in Chicago in 1 min 25 seconds, as a means to show how the city evolved over time and where it gets its unique character from. It would serve as an informative piece to spark people’s interest in visiting “Chi-Town” , the city is inseparable from its rich and diverse history in music, along with
taking into consideration Culture Trip's key pillars of people, place and culture. Using Culture Trip's Editorial Tone of voice (curious, authentic, purposeful, pioneering). We set out to make this engaging, unique and informative 1 min 25 sec film.

Credits

Director / Designer/ Culture Trip
Alexander Hellebaut
Animator / Culture Trip
Alexander Hellebaut
Animator / Culture Trip
Luke Marsh
Producer / Culture Trip
Eve Somerville
Creative Director / Culture Trip
Giles Dill
Music & Sound Design
Athur Brouns
More Platinum Winners
Social Media
2020
MUSE Advertising Awards - BetMonarch
Monarch Casino Resort Spa

Entrant Company

_defyThemAll

Category

Social Media - Social Video

Country / Region

United States

Experiential & Immersive
2020
MUSE Advertising Awards - Electric meets reality
MG Motors Australia

Entrant Company

Untitled Studios

Category

Experiential & Immersive - In-Store Experiences

Country / Region

Australia

Mobile App
2020
MUSE Advertising Awards - Yapi Kredi Mobile

Entrant Company

Yapi Kredi

Category

Mobile App - Consumer

Country / Region

Turkey

Advertising
2020
MUSE Advertising Awards - MENstruation: Imagining A World Where All People Have Period

Entrant Company

Thinx, Inc.

Category

Advertising - Advertising Campaign

Country / Region

United States