MUSE Gold

2020

Knorr Concentrated Chicken Bouillon - The Secret of Mastery

Entrant Company

Vintedge Pte. Ltd.

Category

Social Media - Social Video

Client's Name

Unilever Food Solutions (Singapore)

Country / Region

Singapore

We were assigned to create a social campaign for Knorr Concentrated Chicken Stock swop event, and we came up with the idea of 'The Secret of Mastery' as there’s no better way to inherit the mastery than from a master chef himself. The Knorr Concentrated Chicken Stock is 2x meatier, and it’s able to create extraordinary and flavourful dishes – we illustrated the 2x meatier concept with a fictional Chinese ‘Wuxia’ story that showed how the master chef was able to cook up extra scrumptious dishes that impressed the disciple using the Knorr Concentrated Chicken Stock, while the disciple found deficiency in the ingredients he used. As the plot developed, the chef master revealed his secret, the Knorr Concentrated Chicken Stock, followed by highlighting the key selling points of the product. In line with the ‘Wuxia’ theme, the video was presented with Chinese text accompanied by English subtitles.

Credits

Art Director
Alvin Kuek
Senior Designer
Cindy Woon
Senior Designer and Animator
Henry Liew
Content Strategy
Ho Boon Peng, Daisy Lim
Project Manager
Sharon Lee
Social Media Specialist
Vicky Wong
Portfolio & Channel Marketing Manager (UFS)
Gwendolyn Gwee
3D Artist
Tay Chin Siong
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