MUSE Gold

2017

Kelly IT Resources

Entrant Company

Paige Erlich Productions

Category

Video - Motion Graphics

Client's Name

Kelly Services

Country / Region

United States

This is a completely custom 3D environment inspired by a server room and computer circuit board. The lighting is dark and dramatic to give a high-tech, future-forward feel that could easily double for a science fiction movie trailer. To enhance the realism, light sources are interacting with the environment. The viewer is transported from scene to scene, following the script. When the narrator describes the IT talent shortage, the virtual camera approaches holograms of people standing inside the virtual space that flicker and disappear – as elusive as IT talent can be in real life. The videos along the wall, the holograms and the text provide illumination in the room and reflect off the textures on the floor - intricately placed modules, nodes and circuits which are designed to catch light as the camera moves. Also adding to the realism is the camera's depth of field, which works like a real camera where closer objects are in better focus than those in the distance.

Credits

Jonathan Craft
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2017
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Catherine LaBarre

Entrant Company

KINGSPØKE

Category

Corporate Social Responsibility - Pro Bono (Free)

Country / Region

United States

Website
2017
2017 MUSE Creative Awards Winner - Inferno Journey Through Hell Site

Entrant Company

Part IV

Category

Website - Game / Contest

Country / Region

United States

Social Media
2017
2017 MUSE Creative Awards Winner - What's Stopping You? Social Media Campaign

Entrant Company

Tarrant County College

Category

Social Media - Social Media Campaign

Country / Region

United States

Photography
2017
2017 MUSE Creative Awards Winner - Painting With Pixels
Kim Roberts

Entrant Company

fg.retouching

Category

Photography - Digital Enhance

Country / Region

United Kingdom