2017

Packaging premium Justino's

Entrant Company

Omdesign

Category

Marketing Branding & Design - Packaging Single

Client's Name

Justino's Madeira Wines

Country / Region

Portugal

A Portuguese advertising agency created and produced the entire new premium packaging of Justino's Madeira Wines for its Vintage wines. Founded in 1870, this is one of the oldest companies producing the world renowned Madeira wine.

The packaging reveals an original and differentiating design, in noble shades of colour, namely gold, reminiscent of a colonial style reflecting the quality and excellence of this wine. The outer packaging presents an illustration of an old map of the Madeira island in braille varnish, with the 3D effect giving it relief, a characteristic strongly associated to the geography of this island, situated in the middle of the Atlantic Ocean.