2017

Mortgage Happy Dance

Entrant Company

Pivot Group

Category

Video - TV Ad

Client's Name

Guild Mortgage

Country / Region

United States

Guild Mortgage of Oregon is the state’s top lender, with more Oregonians choosing to use Guild than any other mortgage provider. Their design, however, was out-of-date and tired, with no brand cohesion across regional headquarters and multiple loan officers. They approached Pivot for a rebrand within the national office’s brand guidelines. Pivot established a fresh, new look for Guild Oregon, including design and copy meant to pack a punch. The Mortgage Happy Dance video, produced and edited by Pivot, was a perfect expression of the new Guild Oregon: bold, exciting, unexpected, untamed. Featured in digital advertising from Facebook to HGTV.com, the Mortgage Happy Dance video quickly surpassed 100,000 views.