Québec Tobacco-Free Week 2020

The main goal of the Quebec Tobacco-Free Week campaign is to bring Québec’s French adult population to take concrete steps towards the reduction of smoking. While our annual campaigns have been raising awareness of the harmful effects of the cigarette for many years, this year's focus must show the link between smoking and cardiovascular and heart diseases. Through the television spot, the audience has to identify itself with the main character as he becomes aware of the necessity to change his behavior and improve his health.