2020
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#Saltynotsorry is an integrated campaign encouraging people to be honest and have fun, no matter the situation. According to Urban Dictionary, the word “salty” is to be bitter or upset. However, thanks to pop culture, the term has generated a trend of memes that we can laugh about. We want people to experience fun moments of enjoyment with any interaction throughout their day.
Credits
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Curion
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Strategic Program - Employee Relations (NEW)
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United States
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Stray Media Group
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Website - Construction
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United States
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The Blink Fish
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Video - Fashion
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United Kingdom
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Nokua Design
Category
Video - Motion Graphics
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Malaysia