Word Glue: Find Your Million-Dollar Brand Name

A team of tech learning innovators need a sticky brand name for a career navigation app.
The name must be loved by youth and funders
CEO Rebecca Kirstein wants to use an educational approach that will also accelerate her team's creativity skills.
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She's stuck. She needs a naming Muse.
* * *
Naming used to be easy.

Now 543,000 brands launch every month.
Coca-Cola has a $2 billion global marketing budget.
90% of the world's data has been created in the last two years.
Even underpants act like billboards.
This is infobesity.

In the attention economy, CEO Rebecca knows a bad name is costly.
She grabs Word Glue and takes her team through the name-storming exercises.
Three user-friendly sections make it agile:
Pow! - Naming Principles
Pop - Naming Practices
Pro - Naming for Prosperity
It's creativity on steroids.
"Word Glue is a modern-day naming classic."
- Seth Godin, bestselling author of This is Marketing
CEO Rebecca and her team name-storm, then call in Louise.
Together they shortlist, test and find Inqli.
Inqli embraces natural inquisitiveness and playful career exploration.
Word Glue is a pocket Muse that heralds an innovation in client/agency relations.
A partnership is born, one where client skills are nurtured.
Word Glue is a new collaborative approach in branding.
"Louise where were you when I needed you? I would have saved months of tedious name-storming."
- Ken Segal, namer of the iMac and author of Think Simple
(Word Glue publication date 2019)