2020
The Chip On The Shoulder
Entrant Company
Miami Ad School San Francisco, Toronto and Miami
Category
Student Submission - Other
Client's Name
Lay's
Country / Region
United States
During presidential elections, candidates think that being full of themselves will make them win, when that actually works against them.
The United States’ elections are all about that one-upping, so Lay’s will empower Americans to speak up in their favorite way: viral challenges.
Lay’s introduces “Chip On The Shoulder” to put their chips where they belong: politicians' mouths, not shoulders.
Credits
Entrant Company
Sino Group
Category
Event - Festival / Carnival (NEW)
Country / Region
Hong Kong SAR
Entrant Company
UBC Studios
Category
Video - Branding
Country / Region
Canada
Entrant Company
Creativa Studio
Category
Video - Government
Country / Region
Australia
Entrant Company
Affinity Creative Group
Category
Strategic Program - Social Media Campaign
Country / Region
United States