2020
Entrant Company
Category
Client's Name
Country / Region
Show the Journey- Bornstein Seafoods’ brand needs to be refreshed and modernized in a way that captures the spirit of wild seafood, while conveying the quality and craftsmanship the entire organization contributes to its products.
Show Trade & Craft- Capture the spirit of what it takes to work with wild seafood---this goes beyond the sea and across the whole production process. Allows room to tell the stories of the people who work at Bornstein--it covers their strength, humor and human nature.
We aim to show the trade and craft purpose through the These Hands concept. Images of hands hard at work, the video and photography will connect the grit and expertise of the trade to the level of craft. The copy would connect hand-related idioms such “reaching” “holding” “carry” “lifting” “pulling” and relate it to the entire process.
Credits
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ArtVersion
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Website - Business to Business
Country / Region
United States
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Lisa Cain Design
Category
Corporate Identity - Brand Identity
Country / Region
United States
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Priscilla Vezzit Ferreira
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Photography - Fine Art
Country / Region
France
Entrant Company
Bospar
Category
Strategic Program - PR Campaign
Country / Region
United States