2020
This is Helvetica Now
Entrant Company
Matter
Category
Video - Design / Web Agency
Client's Name
Monotype
Country / Region
United States
Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.
Credits
Entrant Company
Design House Collective Inc.
Category
Video - Corporate
Country / Region
Canada
Entrant Company
C-4 Analytics
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
PlusOne
Category
Advertising - Advertising Campaign
Country / Region
Netherlands
Entrant Company
InVision
Category
Content Marketing - Blog
Country / Region
United States