2020
This is Helvetica Now
Entrant Company
Matter
Category
Video - Design / Web Agency
Client's Name
Monotype
Country / Region
United States
Introducing "Helvetica Now," the world's favorite typeface redrawn. Helvetica Now is a new chapter in the story of perhaps the best-known typeface of all time. Every character in Helvetica Now has been redrawn and refit by Monotype (monotype.com) with a variety of useful alternates added. It has everything we love about Helvetica and everything we need for typography today. Matter created this promotional video for Monotype to showcase the new chapter in the typeface canon. This is not a revival. This is not a restoration. This is a statement. This is Helvetica Now: for everyone, everywhere, for everything.
Credits
Entrant Company
Made of Lionesses
Category
Experiential & Immersive - Interactive Outdoor Event (NEW)
Country / Region
United States
Entrant Company
Firmseek
Category
Website - Law & Legal Services
Country / Region
United States
Entrant Company
Cassette Concepts limited
Category
Marketing & Promotional - Marketing Item / Other
Country / Region
United Kingdom
Entrant Company
SeeekLab
Category
Experiential & Immersive - Exhibition Experiences (NEW)
Country / Region
China