Teamwork, Leadership, Legacy.

RDG wanted to revitalize Technique Concrete Construction’s brand with a deeply personal look and feel that merges the values that Technique was founded on with its approach to business and professionalism. Combining engaging footage of Technique Concrete Construction’s team in action with a non-scripted VoiceOver from the company’s founder, this video illustrates the intersectionality of Technique’s history, culture, and operations. Dynamic b-roll shots and high-quality still images depict Technique workers engaging in different stages of various construction processes: laying down concrete, transporting machinery and construction materials and touching base at new stages of given projects. By integrating present-day footage of Technique’s operations with a historical VoiceOver description of the company, this video underscores the identity of Technique Concrete Construction’s rebrand: the intersection between personal values and professional excellence.