2020
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Client's Name
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Astroneer is a video game about space exploration and discovery, where players can build rocket ships and travel to new planets. Release onto Xbox One February 6th, the studio wanted to find a unique way to promote the game's Xbox One release.
This involved creating a custom Astroneer branded Xbox One X, which was built so that it could be attached safely to a weather balloon. Two cameras were positioned on the Xbox to record the event, while also having one of the main characters sitting on the front of the Xbox for the entire journey. The Xbox went 108,000 feet into the upper layer of the Stratosphere. The launch was streamed live on Twitch's front page.
Credits
Entrant Company
ThirtyThree
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
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Impact North Inc.
Category
Video - Real Estate
Country / Region
Canada
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Finalsite UK
Category
Website - Education
Country / Region
United States
Entrant Company
Motionlab
Category
Video - Animation
Country / Region
Australia