2020

feelosophy

Entrant

Triangler

Category

Corporate Identity - Brand Identity

Client's Name

Hoxingda Co., Ltd.

Country / Region

Taiwan

Feelosophy is originally a wood importer company. With years of working experience, they decide to establish a brand, in hopes of arousing the consumers' eagerness to know more about wood and kindling their love of wood. Based on the value of profession, knowledge, and quality, a written logotype is designed to portray the feel of the wood, combining a pair of glasses to represent a philosophical image. The logo itself conveys profession towards the wood, which helps the consumers make their way into the world of wood and nature.  