Freedom Solutions WCAG 2.2 AA Website Development

Freedom Solutions is a not-for-profit organisation that designs and builds custom assistive technology for people living with disability, including customised bikes for children and adults who cannot ride standard bicycles.
The client required a fully accessible WCAG2.2 AA level compliance and inclusive website that allows people to buy online, book a trial, donate, support and is also a hub of valuable information that is accessible to all.
The client was managing two separate websites — Freedom Solutions and Freedom Wheels — each with different structures, content, and design. This created confusion for users, duplication of effort for administrators, and challenges for fundraising and enquiries. The old sites also lacked accessibility compliance and modern UX standards, which limited reach and engagement.
Additionally, the sites lacked:
Inconsistent branding
Lack of WCAG accessibility and compliance
Difficult admin process
Slow sites with a poor user journey
We worked closely with the Freedom Solutions team to streamline their online presence into a single, scalable platform.
Our approach included:
Information architecture redesign, merging two websites into one.
Wireframing and prototyping in Figma to validate user journeys.
Accessible, mobile-first design to meet WCAG standards.
WooCommerce integration for product and donation management.
Salesforce integration for streamlined lead and donation tracking.SEO and content migration planning.
Go-live support including redirects from legacy domains
Key Features and Solutions:
Unified navigation and easy to navigate menu for clarity.
Case studies rebranded as Freedom Stories to humanise impact.
WCAG 2.2 AA Level Accessible design optimised for mobile and screen readers.
Flexible Elementor templates for easy updates.
WooCommerce setup for donations, products, and enquiries.
Salesforce integration for CRM efficiency.
Cloudflare and caching setup for performance.
The Results:
Freedom Wheels now has a fully accessible and inclusive website that allows people to buy online, book a trial, donate, support and is also a hub of valuable information that is accessible to all.
The new website has streamlined how Freedom Solutions engages with its community. By consolidating their online presence, the organisation now has a clear digital identity, easier content management, and a platform built for accessibility and future growth.