MUSE Gold

2026

ASHROOT

Entrant

Pratt Institute

Category

Student Submission - Student Product Design

Client's Name

Country / Region

United States

About The Entry

ASHROOT is a biodegradable incense-stick system centered on incense ash recycling and plant care. The project responds to the long-standing incense-burning traditions of East Asia, where temples and household rituals generate large quantities of incense ash every day. Despite its cultural and spiritual significance, this material is often discarded once the ritual ends.
ASHROOT transforms collected incense ash into a plant-care stick inspired by the form of traditional incense. By utilizing the potentially alkaline mineral components found in incense ash, the stick gradually interacts with the soil during watering, exploring the possibility of gently regulating overly acidic soil conditions. Its outer shell is made from cork and biodegradable plant-based materials, allowing it to gradually decompose and return to nature after fulfilling its protective, structural, and insertion functions.
The design preserves the symbolic East Asian gesture of inserting incense while redefining its outcome. Instead of simply completing a ritual, users place the material left behind by the ritual into the soil, allowing it to enter a new life cycle.
ASHROOT seeks to establish a new relationship between faith, nature, and circular design, transforming incense ash from a ritual residue into a medium for nurturing a new cycle of life—letting the end of one prayer become the beginning of another life.

Credits

Pratt Institude
Yinxiao Lin
Hangzhou Entel Foreign Language School
Zixin Liu
Zhejiang Sci-Tech University
Xinchi Tang
More Gold Winners
Event
2026
2026 MUSE Creative Awards Winner - KitchenAid Monochrome Launch Event
KitchenAid Europa Inc.

Entrant

Pure Perfection GmbH

Category

Event - Community (NEW)

Country / Region

Germany

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - SmarTone AI Plan Campaign

Entrant

Secret Tour Hong Kong

Category

Integrated Marketing - Integrated Marketing Campaign

Country / Region

Hong Kong SAR

Integrated Marketing
2026
2026 MUSE Creative Awards Winner - Chocolate Covered Red Vines Tin

Entrant

American Licorice Company

Category

Integrated Marketing - Product Branding

Country / Region

United States

Corporate Identity
2026
2026 MUSE Creative Awards Winner - Listen to the Whales
Project CETI

Entrant

Critical Mass

Category

Corporate Identity - Brand Identity

Country / Region

Canada