2025 Summer Club - The Artist

RPM Living is a highly innovative, full-service multifamily property management, investment and development company. RPM's Summer Club was the 2025 iteration of a strategic, annual multi-channel marketing campaign designed to achieve two main objectives: to spur lease renewals at our communities and gain new residents - all anchored by a “Free Rent for a Year” sweepstakes. This was the best-performing commercial in a series of four, all produced and shot by our in-house team.
The campaign resulted in 33,000 sweepstakes entries, 108,000 campaign page views, over 5,000 five-star reviews across the portfolio, 858,000 social media users reached, and one family winning free rent for a year at one of our communities.