Saudi MOD participation in World Defense Show 2026

Given the importance of the event as a strategic one and one of the largest defense exhibitions in the region, the General Directorate of Strategic Communication developed a plan to highlight the Ministry of Defense’s role as a key partner in the exhibition. The plan included designing and building the ministry’s pavilion in coordination with stakeholders, setting standards for official spokespersons for the ministry's participation and appointing them, as well as designing and implementing hospitality areas for VIPs, unifying media messages, preparing content displayed in the ministry’s pavilion, emphasizing the Ministry of Defense’s role as a key partner, creating content, managing publication and media relations, and handling the media narrative professionally and effectively to showcase its capabilities and potential