2026
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Client's Name
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About The Entry
New Taipei Esports Champion: Fantasy Fruit Island Adventure, developed by the Department of Health, New Taipei City Government, redefines traditional health education by transforming health literacy into an immersive RPG exploration and esports competition.
Centered on emerging tobacco control (e-cigarettes and heated tobacco products), the project creatively visualizes invisible health hazards into interactive “Fog Obstacles.” Students embark on a journey as adventurous knights, making critical, scenario-based decisions to navigate peer pressure and dismantle temptation. By shifting from traditional lecturing to experiential, gamified learning, the initiative empowers youth to autonomously recognize and resist real-world risks.
Beyond tobacco control, the platform incorporates the “My Plate” balanced nutrition framework and leverages cross-device technology to reduce the digital divide in underserved rural communities.
By fusing captivating visual storytelling, gamification mechanics, and digital equity, Fantasy Fruit Island Adventure sets a new benchmark for public health education—building an engaging, scalable, and socially impactful digital health ecosystem for the next generation.
Entrant
DIN
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Corporate Identity - Brand Identity
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South Korea
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hufax arts / FJCU
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Typography - Book
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Taiwan
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Ziwei Deng, Junyue Hua, Shixiao Wang
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App / Mobile App - Lifestyle
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United States
Entrant
Blue Communications
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Strategic Program - Internal Comm Campaign
Country / Region
United States