2026
Sour Punch Filled Straws
Entrant
American Licorice Company
Category
Integrated Marketing - Product Branding
Client's Name
Sour Punch
Country / Region
United States
Gallery
About The Entry
Every part of the product, packaging, and a multi-faceted support campaign was done in-house. People have already spent millions on this new everyday product from Sour Punch.
D2C Website: 3k units sold & climbing
Social: Organic: 400,000 views, Paid: 1.4M reached, 1.3K clicks
Retailer Ads: 1.1M reach, 15K clicks
College Ambassador Program: 674 posts, 4.17M Views. EMV: $569.4k, 4x ROAS, 40K Samples tried, 6K+ Survey Responses.
Printed ads in Trade Magazines for SASE and NACS events.
Credits
Entrant
Chuyi Wang
Category
Typography - Book
Country / Region
China
Entrant
Zoe Ze Zhou
Category
Experiential & Immersive - Public Art Installation
Country / Region
China
Entrant
BaselineGroupNY
Category
Publication - Annual Report
Country / Region
United States
Entrant
STAR Exhibits and Environments
Category
Outdoor Advertising - Trade Show / Exhibit
Country / Region
United States