Immunity Bio | Anktiva | AUA Tradeshow

For Anktiva’s presence at the American Urological Association Annual Meeting, ImmunityBio needed more than a booth. It needed a destination. As a new treatment in a serious, high-stakes disease state, Anktiva had to introduce its science, its story, and its personality in a way that could break through one of the most crowded clinical environments in urology.
The answer was a full trade show takeover built around the “You Want a Piece of Me?” campaign.
Rather than create a standard medical booth experience, we designed an immersive brand environment with the swagger, visual impact, and confrontational energy of the campaign itself. The space was built to feel bold, active, and impossible to miss, translating Anktiva’s fighting spirit into a three-dimensional experience that invited physicians to step inside the brand.
Every element had a role. Strong campaign graphics created instant recognition from across the hall. High-contrast visuals, oversized messaging, and punchy design language gave the booth stopping power. Educational zones helped HCPs move from awareness to understanding, with content focused on the disease state, mechanism of action, clinical data, administration, and access. Interactive experiences brought the science to life in a way that was engaging without losing credibility. Even the supporting details, from booth flow to engagement tools, reinforced the campaign’s central idea: when bladder cancer pushes back, Anktiva brings the fight.
The booth also created a cohesive experience for multiple audiences. For physicians new to Anktiva, it offered a clear introduction. For those ready to go deeper, it provided clinical substance. For sales teams, it gave the brand a confident, consistent platform for conversation. And for the congress floor, it gave ImmunityBio a presence that did not blend in.
The result was a trade show experience that felt unmistakably Anktiva: clinically serious, creatively aggressive, and built to command attention. At AUA, “You Want a Piece of Me?” moved beyond campaign language and became a physical space — one that pulled physicians in, gave them something to engage with, and made the brand’s fight feel real.