Beacon Hill: An Inspired Business-Critical Website Redesign

This is the second website redesign Imarc has completed for Beacon Hill as part of our holistic partnership. As a cutting-edge workforce and business solutions brand, they are always seeking to find what's next. Reaching initial goals means setting new ones immediately; therefore, this website needed to be beyond compare.
This redesign focused on segmenting their divisions, services, and industries to improve AEO, SEO, and the overall user experience. To do this, we rearchitected the user journeys and completely overhauled the look and feel, with the Beacon Hill team writing the copy to support the changes.
One notable element of this Craft CMS build is the duality present in the art direction. Though all Beacon Hill's divisions sit under the overarching brand, each has a story, and as each one had expressed a desire to be differentiated, we delivered. To do this, we created light and dark versions of every template, with modules flexible enough to suit any need or audience.
This massive new website is a visual and content-level feast we're proud to serve to a larger population than ever before.
The impact is clear from the explosive results it has earned since the launch on February 20, 2026. A 5% increase in engaged sessions, a 5% increase in engagement rate, and an 18% increase in average engagement time per session. With these kinds of results driving their job seeker, employer, and internal pipelines, we know their brand will continue to grow and thrive.