Don't Speak Arabic (لا تتحدث العربية)

Created for Tahadath Alarabia, Don’t Speak Arabic is an awareness video that highlights the gradual decline of Arabic language use in everyday communication, especially among younger generations and digital audiences. The film approaches the issue as a cultural and social concern connected to identity, belonging, and daily behavior.
Through relatable storytelling and emotionally grounded scenes, the video captures familiar moments where Arabic is unintentionally replaced or overlooked, encouraging audiences to reflect on their relationship with their native language without relying on direct instruction or criticism.
The project was designed to spark conversation and raise awareness around the importance of preserving Arabic as part of cultural identity. By turning a common social behavior into a broader public discussion, the work demonstrates how video can be used to create meaningful engagement around social and cultural issues, aligning closely with the category’s focus on awareness and impact.