Why Fight Cold? - Extreme Engineering at -40℃

Why Fight Cold? – Hidden Dedication at -40℃
Every winter, thousands of automotive engineers around the world visit coldest corners of the earth. These engineers face extremely cold temperatures only to make sure our daily life vehicles are safe, reliable and convenient. However, the dedication of these engineers often goes unnoticed and is taken for granted. And we wanted to change that.
This project documents the behind-the-scenes of automotive engineering. It tells the story of how automotive engineers are adapting to the extreme cold weather to execute various tasks under limited schedules. By highlighting the challenging efforts at winter proving ground, it aims to acknowledge and praise hidden endeavors of all automotive engineers who silently contribute to the advancement of mobility innovation.
This project was filmed in Arjeplog, a northern part of Sweden where Hyundai MOBIS operates automotive winter proving ground. This facility has been operating for 20 years and every winter, it hosts not just MOBIS engineers but also numerous other partner engineers who all share the same goal of shaping the safer future of mobility experience.
Ultimately, we wanted to deliver a message of appreciation to all engineers who fight extremely harsh conditions to ensure our safety.